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BZ Unveils Dynamic New Brand

14 Apr 2023

Specialist UK asset-based lender, BREAL Zeta (BZ), has announced a major rebrand, including a new identity, website and collateral.

The new corporate identity reflects the certainty and creativity that BZ brings as a trusted partner to management teams, leading advisers, and private equity groups in delivering innovative multi-jurisdictional asset-based lending and cashflow solutions.

The vivid graphical style featured on the website and collateral signifies the team’s commitment to structuring large, complex transactions and shaping solutions to meet clients’ dynamically changing and evolving needs.

Part of a global asset manager with $38bn of assets under management, BZ delivers bespoke structured debt capital solutions up to £150m full underwrite and hold. BZ’s experienced team brings trusted expertise and a relationship-driven approach to every aspect of deal execution, maximising value and minimising execution risk. There are no asset-mix restrictions and BZ takes a flexible, sector-agnostic approach.

The company’s contemporary new website can be viewed at WWW.BZCF.CO.UK.

Robert Wakeford, Managing Director, UK Sales, BZ, said: "Our new rebrand marks a significant milestone in our development as a lender, signalling our future strategic direction. It modernises our brand image and provides a strong foundation for future expansion. We are grateful to our clients, partners, and employees, who have been instrumental in helping us to reach this point. Thank you for your continued support; we look forward to working together with you to create a successful and prosperous future."

Kevin Yates, Managing Director - Risk, BZ, commented:

“As we embark on the next exciting phase of our growth journey, we anticipate exploring new opportunities to create innovative debt funding solutions that will fuel our clients’ progress. Our new brand embodies our commitment to excellence and our desire to stay ahead of the curve in the delivery of large, complex transactions. We are confident that this will be a key factor in driving our continued growth.”